Monthly Archives: July 2010

Make the cause viral, not the marketing campaign: Sustainable fundraising practices for nonprofits, part III

Posted on July 23, 2010 by

Hooray to my bud Jason Dick at A Small Change for his interview with Adam Penenberg, author of Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves. And hooray to Adam Penenberg for applying the concept of … Continue reading →

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Eat only what they donate: Sustainable fundraising practices for nonprofits, part II

Posted on July 21, 2010 by

Sustainable fundraising means embodying the cause in your, um, body: In the 1980s, John and Leslie Miller owned several thriving retail businesses in Colorado Springs. In 1992, the Millers sold their businesses to pay off their house mortgage and business … Continue reading →

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Don’t plow more than you can fertilize: Sustainable fundraising practices for nonprofits, part I

Posted on July 19, 2010 by

Most nonprofit fundraising practices are not sustainable. By that I’m not referring to the cost of reply cards and the stamps to mail them, nor am I referring to the salaries of development officers in comparison to most nonprofit budgets. … Continue reading →

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